真理大學會計資訊學系

期刊論文

1. Tsung-Ling Hsieh, Jih-Lian Ha, Hsueh-Ying Wu  (2020), RESEARCH ON THE INNOVATION OF SPORTS LEISURE INDUSTRY MANAGEMENT SYSTEM.
2. Tsung-Ling Hsieh, Jih-Lian Ha, Hsueh-Ying Wu (2020), RESEARCH ON CONSTRUCTION OF BUSINESS MODEL OF SPORTS HEALTH       MANAGEMENT
3. 吳雪鶯、邱棋鴻 (2019) “以歐洲顧客指數模式探討健身房再訪意願”島嶼觀光研究, 12(3)71-92.
4. Wu, H. Y.(2015). A Study on the Influences of Financial Performance and R&D Expenses on Stock Price. Storage Management Solutions, Issue 1
5. Wu, H. Y.(2014). Factors Influencing the Adoption of Online banking-The Perspectives of Bank Customers in Taiwan. Storage Management Solutions, Issue 4. 
6. Lin, C.C., Wu, H. Y., Chang, Y. F.(2011). The critical factors impact on online customer satisfaction. Procedia Computer Science. (3) 276–281 
7. Wu, H. Y., Lin, C.C., Li, C. L., & Lin, H. H. (2010). A study of Bank Customers’ perceived usefulness of adopting online banking. The Global Journal of  Business Research .4 (3)101-108 
8. 吳雪鶯，張馨云，陳奇銘，林韋廷，陳瑞麟  “投資人使用網路下單關鍵因素之探討” 知識經濟學報.9(10),  pp11-24, April 2012，      （ISSN： 1997-6550）。 
9. 吳雪鶯，張馨云，林幸慧，蔡鋐昌 “影響量販店顧客購買意願之探討-以大高雄地區為例” 知識經濟學報.9(10),  pp55-71, April 2012，（ISSN：1997-6550）。 
10. 張立人、吳雪鶯、張馨云、趙建蕾、龔建吉、許哲瀚（2013）。e 化參與到包容-影響樂齡族接受使用網際網路行意圖探討。農業暨休閒產業研究期刊，3(2)，1-23。ISSN: 2224-1582 
11. Chao, C. L., Chang, H. Y., Wu, H. Y., & Yang, T. Y. (2011). Emergent Needs of Depression Care for Older Adults: Evidence from Taiwan. Global Journal of  Business Research, 5(4),119-129. ISSN: 1931-0277  

研討會論文

1. Chang, Ching-Chung, Wu, Hsueh-Ying, Lin, Hsing-Hui, & Chang, Hsing-Yun (2016). An study of customer’s perceived quality, perceived value, expectation, and satisfaction to its brand loyalty: the case of “Globe Trotter” sportswear in Taiwan. ASBBS proceedings of the 23rd annual conference,  held in Las Vegas, Nevada, 2016. 
2. Chen, Chun-I,Lin, Hsing-Hui, Wu, Hsueh-Ying,& Chang, Hsing-Yun (2016). The empirical research of store image, service quality,        product innovation, and customer’s perceived value to repurchase intention: the case of “YINGGE CERAMICS OLD STREET”.       ASBBS proceedings of the 23rd annual conference, held in Las Vegas, Nevada, 2016. 
3. 陳玉李、林怡君、王玲英、陳金華、吳雪鶯 (2014). 井仔腳瓦盤鹽田遊客滿意度之探討。旅遊與健康學術研討會論文集；2014卷 (2014 / 06 / 01) ， P164 - 177
4. 陳碧鳳、張馨云、龔建吉、吳雪鶯、許哲瀚（2013年 6月 1日）。從 Maslow 理論探討產後護理機構使用者需求與意願之關聯：兼論人口變項影響，2013 玉山醫務暨健康管理學會會員大會暨學術研討會，台中市。(GP-220) 
5. 張馨云、龔建吉、吳雪鶯、許哲瀚、劉上慈（2013年 6 月 1日）。老人養護機構策略管理之城鄉比較研究，2013 玉山醫務      暨健康管理學會會員大會暨學術研討會，台中市。(GP-306) 
6. 吳雪鶯、張馨云、董曉蓓 (2013年1月12日) 。樂齡族接受使用網際網路購物行為意圖探討。2013 中華觀光管理學會觀光與休閒管理學術研討會。台灣，嘉義，國立嘉義大學。 
7. Lin, C.C., Wu, H.Y., Lin, D. M., “An empirical study of online consumers’ repurchases intention: An extended ECT model,”        Proceedings of the 2010 International Conference on e-Commerce, e-Administration, e-Society, e-education, and e-Technology, Macau,        January 25-27, 2010. 
8. Wu, H.Y., Yang, T. Y., Lee, C. T., Chang, H. Y., “ Customer perception of service in Taiwan online-banking industry,” Proceedings of the 2010 Global  Conference on Business and Finance, Kailua-Kona, Hawaii, USA., January 3-6, 2010. 
9. Lin, C. P., Wu, H. Y., Chang, H. Y., Yang, W. H., & Lin, Y. T., “On the effective development of CRM system in Taiwan's banking industry,” Proceedings of the 2009 Global Conference on Business and Finance, Atlantic City, NJ, USA., January, 2009. 
10. Wu, H.Y., Wang, S.W., Lin, C.C. "Effects of Intention of the student’s decision in Breakfast and Bed (B&B) in Taiwan: the application of the theory of  planned behavior.” Proceedings of 14th Annual Graduate Student Research Conference in Hospitality and Tourism, University of Nevada, Las Vegas, U.S.A. ,January, 2009.  
11. Wu, H.Y., Wang, S.W., Lin, C.C., Lin, H.H., “The relationship between trust and adoption of online banking by customers in Taiwan: An application of the technology acceptance model,” Proceedings of the 2009 International Joint  Conference on e-case, and e-Technology, Singapore, January, 2009.